19 Crimes Coffin Aged Wine

Would you drink haunted wine?

When rebellious wine brand 19 Crimes created their limited-edition glow-in-the-dark Halloween bottles, that’s the dare we gave the U.K.

 To engage their ‘rule-breaker’ millennial audience, we launched the world’s first coffin aged wine. An earned-first campaign with social support, created solely in bad taste.

We aged 100 bottles in a coffin and buried them amongst the dead in Tower Hamlets cemetery in the presence of a priest. Once exhumed, they were gifted to the most haunted pubs in the country for the public to try on Halloween weekend… if they dared.