Johnstons of Elgin
London Fashion Week

The first appearance for Johnstons of Elgin for several years, creating the right impression was critical.  Based in the iconic Serpentine Gallery we hosted 500 attendees representing celebrity talent such as Twiggy, Lawson, Sharleen Spiteri, Claudia Winkleman and Jack Frost, influencers, VIP partners, media, bloggers and digital personalities.

Johnston’s Autumn Winter 20/21 collection was well received on social with an audience of over 2 million and trended on Twitter alongside #LondonFashionWeek. Follow-up key media reviews included Vogue, Telegraph, Times, Evening Standard and Marie Claire resulting in circulation exceeding 100 million.