Plum Guide Tat Modern

To raise awareness of our travel client during the January booking season we focused on their USP. They do not have user reviews on their booking platform, they have expert critics.  With many online reviews fake or subjective we created the Tat Modern campaign, celebrating experts and poking fun at uninformed opinion. 

By projecting real 1-star reviews onto the iconic landmarks they related to, simultaneously in London and New York, and deploying research, case studies, expert support and CEO profiling, we brought the brand into high profile titles, on both sides of the Atlantic reaching over 118M.