DataCamp Importance of Data Literacy

The world’s leading specialist online learning platform, DataCamp, briefed us to raise awareness of the importance of being data literate in the U.S.A. and U.K.

As data literacy isn’t considered a fundamental skill, we launched with a story on World Literacy Day to share the significant data literacy gaps in both markets. 

Our research-backed content calling for change landed in 250+ media titles across both sides of the pond - and was organically shared 150+ times on social.