Fortnum & Mason Platinum Pudding Competition

As the Queen’s grocer, we wanted to help Fortnum’s to dominate the space around her Diamond Jubilee. Historically, a number of iconic dishes have been created for Members of the Royal Family or to mark significant royal events. So we launched a nationwide baking competition, with an A-list judging panel including Dame Mary Berry and Monica Galetti, to find a dish fit to celebrate the Jubilee and to be enjoyed by all.

The resulting nationwide coverage drove nearly 200K to Fortnum’s website and 7,000 entries were received in just the first week alone. History in the baking.