Small Pharma
Mental Health Awareness Week 2021

Mental Health Awareness Week 2021 was an important opportunity to position Small Pharma as a key player in the development of innovative treatments for depression. We persuaded long time mental health campaigner and openly ‘depressive’ Alastair Campbell to interview Small Pharma about why they believe their psychedelic drug DMT, could be the answer.

The result was extensive national media coverage, including The Telegraph and The i. Further millions were reached via Alastair sharing posts on Twitter and Instagram resulting in Small Pharma’s social channels registering 160K impressions and a jump of 3,000 visitors to their website.