Wisdom Panel
Doggy Walkouts

We were tasked with creating a brand awareness campaign for the world’s #1 pet DNA test, Wisdom Panel. With media attention on health and fitness, our research that found 80% of pet parents were planning to exercise with their dogs, but over a quarter did not know the correct exercises for their dog’s breed. 

So, we created the UK’s first breed-specific workout for pet and parent with PT Luke Worthington. The Doggy Walkouts went nationwide with coverage in over 120 publications and one feature alone resulting in +120% website traffic, we knew we’d been barking up the right tree.